FRESH CLINIC
[ medical clinic ]
About the project:
The company approached FANDS with a request to refresh the medical clinic’s brand identity, attract a younger audience, and create a new brand vision that stands out in the market.
completed
Branding
how We Did it:
Logo Concept: The brand mark is hand-drawn, reflecting the clinic’s core values: exceptional service quality, extensive medical expertise, and advanced technology.
Visual Identity:
- A modern medical center should instill trust and be associated with effectiveness.
- The primary color is a gradient—orange (energy, warmth) complemented by light tones (purity).
- The gradient represents the smooth healthcare process, continuous development, and a personalized approach.