featured
About the project:
Featured is a production studio in Dubai that organizes and conducts creative shoots for local and international brands. To increase brand awareness on social media, stand out among the competitors in the UAE, and attract new clients, the studio turned to us for a digital strategy and a new Instagram account.
completed
how We Did it:
Through our research, we discovered that the content plans of Dubai’s production agencies typically consist only of dry case studies. There were no interesting sections or creativity—despite the fact that these agencies create exactly this kind of content for their clients. Essentially, cobblers without shoes.
We began by developing a different approach, starting with a well-thought-out positioning for Featured: “We cultivate visual taste and create visual stories that become part of the brand. We combine creative madness in our work with clarity in its organization. We help brands become more noticeable in both local and global markets.” This is how we defined the core of our client’s work.
Next, we created a content plan based on these new insights. We highlighted the people behind the stylish projects: introducing the team, telling the founder’s story, and regularly sharing behind-the-scenes content. The approach to case studies in the feed also changed—no more typical carousel posts, but creative reels with storytelling that reflected Featured's values.
As a result, we created a profile that reflects the soul and vision of the studio. Featured was able to stand out in the market and attract a steady stream of production service inquiries.
Result:
our cases
